We’re big fans of TubeMogul’s hyper-distribution and analytics offerings, but I always wondered if YouTube’s utter domination of online video would make their offerings a bit less “must-have-ish”.  Apparently (I’ve sort of known this for a while but Brett @ TubeMogul would have killed me if I said anything) they have another, more lucrative business: advertising.

This certainly does make TubeMogul’s appeal stronger, I’d listed them in one of the top 10 potential M&As in online video (with the would be buyer being Nielsen) and this ad play only adds to their potential exit scenarios.

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