This year in the US, web advertising finally surpassed print advertising:

U.S. advertisers will spend more on digital marketing than on print this year for the first time, boosting overall ad sales, according to research company Outsell Inc.

Print will make up 30 percent of total advertising and marketing spending in 2010, compared with 33 percent for digital, Outsell analysts Chuck Richard and Sheila King wrote in a report released today. Last year, print spending accounted for 32 percent of the total, compared with 30 percent for online.

Spending on Web sites and other digital media will rise 9.6 percent to $119.6 billion this year, Burlingame, California- based Outsell said. Print expenditures will drop 3 percent to $111.5 billion. Total ad spending will jump by 1.2 percent to $367.9 billion from $363.5 billion last year.

This is nothing new, in fact, in the UK, web ads have not only surpassed print, but TV too.

Our number-crunching suggests that by 2021, TV will be surpassed by Web ads in the US.

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