From Tim Armstrong, CEO of AOL:

Armstrong, a former Google executive, told Reuters on Wednesday AOL aimed to close the gap between fast-growing methods of distribution on the Web including search and social networks, and media content created for a previous era.

“In reality, the distribution’s bigger than the content now. Quality hasn’t caught up,” he said in an interview at the Abu Dhabi Media Summit, adding that there was a huge opportunity to attract advertising to sites publishing quality content.

“I believe there’s about a $20 billion gap between where advertising is and where customers are.”

Read more.  Here’s something I wrote on the The Commoditization of Distribution and Scalability of Content. That was back in February 2007…

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