Here is my latest article on MediaPost’s Video Insider:

Online video advertising faces its own set of challenges, including:

-        Audience fragmentation

-        Proliferation of UGC increasing inventory, which drives down ad rates

-        Piracy

-        Lack of a prevailing ad format

Exacerbating matters is the fact that in our over-eager state as salespeople, we tend to make mistakes that are bound to come back to haunt us.  Click here to read the full article.

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