Unbelievably, YouTube is only five years old, but it is the undisputed king of online video, accounting for nearly 40% of the 33 billion monthly streams that are generated each month in the US.
Today co-founder Chad Hurley published a quick post commemorating the anniversary, touching on its three tenets:
#1 - Video gives people a voice
#2 - We succeed when our partners succeed
#3 - Video evolves fast, YouTube must evolve faster
Honestly, no question about #1.
I also don’t doubt that in theory they believe in #2 and #3, but as a leading content provider to YouTube (nearly 4,000 videos and aggregate views of over 50,000,000 on YouTube alone - and 115,000,000 everywhere) it would be nice if YouTube actually really understood what it needed to do to make #2 a reality and #3 actually true.
But, that being said, I give YouTube a lot of credit for being ahead of the curve relative to their peers on a number of issues (see surprise #10 in this article I wrote on Tech Crunch).
As a consumer, YouTube is my favorite site, so regardless of my occasional frustration with the site as a business partner, net-net, it’s all good. Incidentally, I recall back in 2006 when we had just launched WatchMojo.com, I would email YouTube and Hurley’s co-founder Steve Chen would answer himself. Suffice to say, times have changed. No wonder I ranked YouTube as the most explosive startup ever.
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