Good question.

Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media’s growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending.

Will that ever change? It depends.  I first examined that question in 2007, today we look at the trends that will make it happen.  Read more on my first article on MediaPost.

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