From PEHub:

For starters, Digg is planning to launch a spate of new Digg sites centered around niche content. To continue broadening away from its original base of men ages 18 to 34, Digg is “extending beyond our one-size-fits-all home page and atomizing content,” says Digg’s chief stategy officer, Mike Maser. If you’re interested in rock climbing or knitting, Digg aims to have in-depth news for you to vote up or down on a separate home page.

We shall see.  This is the problem with platforms: they can catch fire and scale rapidly, but despite the perception of defensibility (”it has 40 million registered users”) there is nothing all that defensive about any of them (just ask MySpace).  This is why Digg founder launched Revision3, a video content company.  Content is king and over time, unless you’re clueless, you can only get bigger and more entrenched.

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