BUSINESS BLOGS
BUSINESS BLOGS
category: business
31 Oct 2009
related tags: Video | WatchMojo.com |

We never set out to build a brand.  In fact, setting out to build a brand is a sure-fire recipe for disaster and ruin.

But approaching on our 4 year anniversary, our videos have been seen over 80,000,000 since 2006 and each month, over 15,000,000 people see our brand in retail outlets.  It’s quite impressive and unbelievable, to be honest with you.

Here is the latest press release with all of the facts and figures.

Demand from Out-of-Home Digital Signage Networks Propels WatchMojo’s Reach to 20 Million Consumers Per Month

With an audience of 5M online and an additional 15M offline, WatchMojo offers a cross-platform opportunity to marketers with a global reach of 20M consumers each month.

New York, NY (PRWEB) October 30, 2009 — With a cross-platform distribution strategy encompassing online, out-of-home digital networks and wireless, WatchMojo’s total reach has soared to over 20M consumers per month.

Online, the company reaches over 5M unique users across a plethora of destinations that include YouTube, Yahoo! Video, MSN, MySpace TV, Hulu, Grab Networks, KIT Digital and many other large destinations where viewers consume video content.

Offline, the company’s content format and style has proven to be perfectly suited for out-of-home digital networks and as such, its reach has soared to over 15M monthly unique users across North America. In fact:

 
  • Through a partnership with TargetCast, the company’s travel and lifestyle content generates over 13 million views each month on over 600 screens, reaching 10.5 million commercial viewers per month according to Nielsen. Via TargetCast, you can find WatchMojo’s content on a wide array of locations including Borders, Tully’s Coffee, Coffee Bean & Tea Leaf, Juice it Up, Robek’s and Noah’s and Einstein Bagels.
 
  • Another partnership with Pump Top TV puts WatchMojo’s automotive content on nearly 5,500 screens in over 630 gas stations, which reach generate almost 2.5M views each week in Georgia, Pennsylvania, New York, Massachusetts, Illinois, Texas, Arizona and California.
 
  • Yet another deal with AutoNetTV puts WatchMojo’s French content in nearly 500 service center lobbies in Canada.

As the company begins to strike marketing deals with advertisers such as McDonald’s, Coca Cola, Malibu Rum and others, the company is extending its reach online and offline by leveraging its library of 5,000 short form, professional, evergreen and ad-friendly videos. It is also rolling out aggressively on mobile platforms as wireless entertainment and advertising takes off.

Online, WatchMojo served its 75,000,000th video in September 2009 and has delivered 50,000,000 streams in the past 12 months alone as more and more media companies turn to WatchMojo for professional video content.

Online video accounts for 27% of total web traffic, and in the past year alone, the number of video streams has grown 88% and swollen to over 20 billion in the US alone. During the same time period, WatchMojo’s streams grew 235%.  

Read more.