From CNET:
Interviewer and conference organizer John Battelle tried to pry more information out of AOL CEO Tim Armstrong, to little avail. But it sounds like it has something to do with the framework that powers AOL’s network of blogs and content properties.
“It’s a broader platform with more information around content and the creation of content,” he said. “We see that platform evolving to a much higher scale.”
Armstrong, who joined AOL in March after a stint as head of sales at Google, said that recently the company has increased its roster of journalists from 500 to over 3,000, and that over 3,000 pieces of content are posted every day to AOL properties. It’s also now creating three to four times as much video as it was several months ago.
“We’ve hired people from places like The Wall Street Journal and ESPN,” Armstrong said. “You’re not just hiring a person, you’re hiring the community they come with, and I think that has been an important part when you look at the network effects of that.”
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