BUSINESS BLOGS
BUSINESS BLOGS
category: business
06 Oct 2009

This passage which talks about magazines’ fate and Conde Nast in particular explains why WatchMojo produces videos the way it does, at an atomic level, by trying to have an entertaining and informative video for every category, sub-category, title, tag and keyword imaginable:

Just as other media have been disaggregated – the atomic unit is no longer the album but the song, the equivalent in news was the publication or the section or the article and now is the post – so is the essential element of the magazine no longer the publication but now the article, at least for now. So what separates a magazine article now from a newspaper article or a blog post except, perhaps, length (and online, length is often seen as a liability)?

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