On the heels of WatchMojo.com crossing the symbolic 75,000,000 all-time streams mark, here are more even stronger growth numbers.
1) What summer effect?
Summer 2008 to Summer 2009: 233% Annual Growth.
A reader asked me about the 200% growth number, so here it is: in fact, we grew 233% if you look at the summer months of June/July/August 2008 to the similar period in 2009:
We’re on pace to cross 50,000,000 streams in 2009. That’s using a simple cross-multiplication formula, if you look at our growth we might do over 55,000,000, even. What will our 2010 figures look like? When 2009 started, I told myself “we should do 100,000,000 throughout 2010″, but if you ask me the same question today, I would say that is a no-brainer.
2) YouTube is the Marketmaker.
YouTube is really starting to own the video content market, in our case, they now account for 49.5% of our total streams. A year ago, they were at 30%.
3) September 2009 was our second best month ever.
What I love about our monthly video stream growth chart is that we keep setting new records, then we come back stronger to break the previous record not within too long.
When we hit 4.2M streams in March 2008, I thought we might never break that, but then in January 2009 I was running December 2008’s stats and realized: “oh, lookie here, we set a new record”. That new record took a whole 9 months to set. These days we set new records fairly quickly, and I do think this can be attributed to Metcalfe’s law.
4) 100 Million Streams by our Four Year Anniversary on January 23 2010 is Possible
As we enter October, we’re on the footsteps of 80,000,000 all-time views, which at our recent volume and growth rates - along with our countless new distribution deals - would suggest that hitting 100,000,000 all-time views by our fourth year anniversary is not impossible.
When I hired our technical advisor from Big Media, I showed him our growth rates and he forecasted that we might hit our 100,000,000th stream by Christmas. At that time, we had just crossed 50,000,000 streams. I told him he was crazy. But with hindsight, I guess this proves one man’s crazy is another man’s common sense.