If you haven’t seen the new Showcase re-branding effort yet, you have to see this.
Canwest has decided to overhaul the specialty channel’s brand, focusing on popular shows like Showtime’s Weeds.
This week in the streets of Toronto, Canada, Canwest’s in house creative and strategic team decided to pull of a stunt to promote season 5 of Weeds airing Sunday September 13th. The unconventional OOH marketing effort had an installment of what looks like Marijuana plants in a high traffic location, with signs that look like what your Gardner would install after spraying pesticide on your lawn. The signs read: “Please Don’t Smoke The Grass”. I’m sure this created quite the buzz on the busy downtown streets and hopefully it will get people to tune in on Sunday night.
I’ve actually already started watching the new season illegally online, which I don’t advise anyone to do for legal reasons of course… But I have to say, this is one of the best seasons so far, the writing keeps getting better and better and the story lines and character development are some of the best on television.
Anyway, as much as I liked the old branding and positioning of the old showcase, sometimes change is necessary and I have a feeling this will be a good one!
Feel free to let me know what you think of the stunt they pulled to promote the new season or comment and tell me what you think of the season premier, I promise this season will not disappoint…
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