Nice to see more and more quality made for web programming coming to online video. More on IAC’s efforts called partnering with City Lights here. With a lot of the initial players like Mania TV and Ripe Entertainment having shut down, and this IAC effort being part of a big media company, I think we’re one of the biggest independent ones out there.
That’s a good feeling.
Update: a lot more here, company will be called Notional. I have no idea what the programming will look like, but I like this. 2009 will mark the death of UGC as a viable ad-supported medium, but also the year when premium content comes to the forefront. Not to sound cocky, but I like to think WatchMojo.com has been at the forefront of this medium… and the more participants are in it, the better.
You have to wonder, this news, combined with 5Min’s Series B funding earlier this week marks a shot in the arm of online video, which, let’s face it, was starting to look suspect.
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