Who cares, less and less people are watching TV. But I think this has to do with the intrusiveness of ads as well as their format (on TV it’s a video online it’s usually a banner).
What Ads Do People Ignore?
—46% Internet banner ads
—17% Internet search engine ads
—13% Television ads
—9% Radio ads
—6% Newspaper Ads
What Ads Are Most Helpful?
—37% TV ads
—17% Newspaper ads
—14% Internet search ads
—3% Radio ads
—1% Internet banner ads
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