LA Times article highlights the backwardsness of traditional media companies’ web video content efforts:

In 2006, Shane Felux was on a makeshift set near his home in northern Virginia producing a Web video when he received an out-of-the-blue phone call from Barry Jossen, who was then executive vice president of production for Disney’s ABC Studios.

“I thought it was some friends of mine screwing around, but my wife said the caller ID read ‘Disney’ and I should take it,” recalled Felux, who was already a minor celebrity on the Web for his “Star Wars” fan film “Revelations,” but had never earned a penny doing it.

So this led Disney executives to think that he could be successful online?  Nice.

What was the result, and I quote: “”I could have made more money delivering pizza,” he said.”

Read the LA Times article to lose your lunch here.

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