Laura Desmond, chief executive of Starcom MediaVest, the media planning arm of Publicis, says the industry is heading into a “50-50 world” in which half of revenues go to digital and interactive campaigns.
That made my day. Read more, via Business Insider. A couple of posts I written previously which now seem very conservative:
- online advertising to surpass TV advertising by 2021,
- online video to surpass search advertising by 2018.
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