Live coverage of ad:tech San Francisco by David Shabelman.

A few more thoughts from Digg founder Kevin Rose at ad:tech San Francisco.

- On whether he was enticed to accept millions of dollars in a buyout, Rose admitted, “who wouldn’t want to have a shit ton of money,” but said he wasn’t too worried about his personal wealth. “I’ve never been one to need much to live on.”

- But Rose also said he’s not interested in selling out to a large company, then have the site losing its cache, not innovate and fizzles out in a few years.

- Rose said the company could use some of its funds to acquire a digg-like company in another country. He said digg monitors numbers of other sites and if they are gaining traction digg could acquire them.

- He said the dead tree media “is dead” and he doesn’t know why people keep talking about it. In terms of the media’s role as a watchdog, he said that won’t go away, it will just be stripped down. Rose said he doesn’t know if Digg can save newspapers, but it can provide newspapers with reams of information about their users and what other types of stories they’re reading.

- Along the same lines, he said popular journalists, such as the Wall Street Journal’s Walt Mossberg, will always have a following and will actually be more powerful when they are not affiliated with a newspaper.

- He does not believe Twitter competes with digg.

- He said digg has gone about as far as it can with its current format, but said there were drastic changes for the site in the works.

- He was shocked by the amount of hatred its users expressed after the introduction of chocolate Skittles.

For more coverage ad:tech SF, visit our overview page here.

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