Back in 2007, I began to run some projections and estimated that by 2021, Web advertising would be bigger than TV advertising.  If you consider what’s happened to print as a result to Web 1.0 (text), then Web 2.0 (not that Web 2.0, I am referring to video in this context), TV media companies will suffer a fate as bad if not worst than print companies: shrinking revenues, eroding margins, less value.  This is why we penned: Understanding the angst and envy amongst TV executives.

Last year, private equity powerhouse (if that isn’t an oxymoron these days, what with the economic meltdown) Veronis Suhler Stevenson said that by 2011, web advertising will surpass both TV and newspapers with $61.98B in spending.  FT published an article, so did Mediapost.

In fact, it’s already happening elsewhere around the world, in places like Australia, for example.

Regardless of whether this happens in 2011 or 2021, it will happen…

Here is more evidence that at least in terms of media consumption, this will happen sooner than we think.

I had also projected US online advertising to cross $100B by 2020.  I wonder if this will happen even sooner, now.

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