Found here:

3.  Content Is More Important Than Distribution Channel.

 

I’ve been engaged in this business long enough to know one thing:  content is king.  Compelling presentation is important, as is selection of the right distribution channel, but if the audience doesn’t immediately sense value in the content they are seeing, they will move on to the next site.  That means a provider of high quality content can virtually come from nowhere to capture the attention of an audience and dethrone an industry leader.  Bloomberg versus Dow Jones is an early example.  More recently, the simple graphic presentation of Google is more than trumped by the value of the content it provides, and because of that, Google changed the way people use the Internet.

It makes sense therefore for investors to consider which entrenched leaders might not be as entrenched as once thought, especially when smaller, hungrier, more innovative and more aggressive competitors develop new ways of providing high value content.

No arguments from me.   In fact, related here:

- Commodization of Distribution and Scalability of Content
- Content vs. Distribution is Secondary to Quality and Scarcity.

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