The undeniable conclusion, from CNET:

Morgan Spurlock, the documentarian behind “Super Size Me” and “Where In The World Is Osama bin Laden?,” put it bluntly. “The reason numbers aren’t released (for digital distribution revenues) is because the numbers are pathetic,” he said. “The numbers are sadly low in comparison to what we expect from film and television.”

Online will never make up traditional, offline revenues.  Media companies will need to realize this and come up with something else to offset shrinking offline revenues and “pathetic” online revenues of offline assets.

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