In a down market, I guess it’s every man for himself.

News Corp./NBC’s joint venture Hulu.com just pulled its content from CBS’s TV.com, which has now been repurposed from a listings guide to a Hulu-inspired site with its own share of premium content.

This should not come as a surprise: before the market crash, the traditional media companies played nice long enough (manifested in the Hulu joint venture, for one) because they were all trying to chase YouTube.   But now that the market is down (and a flight to quality has ensued), it’s evident that they’re less concerned with YouTube and more concerned with not giving up an inch to one another.

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