The techies still don’t get it (here, here, here, etc.): a better mousetrap (platform, box set, device etc.) is irrelevant, it all comes down to content, content and content.

It’s that simple.  Figuratively speaking: Hulu is nothing without the content.  Boxee is nothing without the content.  Conceptually speaking, they’re great mouse traps, potentially a step in the right direction and a better mouse trap than the previous ones, but they are a means to an end.

2009 is about flight to quality; while distribution has become both fragmented and commoditized.

Content is king.  Get ready to hear this adage again, the signal is getting louder folks and the noise (UGC) fizzles.

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