Here I am, logging on to CNN.com to see what is going on around the news, and I see an ad from Chrysler on the site thanking America.

Now, a few things come to mind: CNN might not offer geo-targeted ad serving, but I am in Canada, so getting a “Thank You America” display ad is odd, to begin with.

Then it hits me: oh, I see, this is Chrysler thanking American taxpayers for the money Washington DC is giving the Big Three that as consumers they preferred to give their European and Asian competitors… I see.

Thank You for Investing in Chrysler - America’s Car Company

Chrysler is committed to:

* Providing cars and trucks you want to buy, enjoy driving, and will want to buy again.
* Delivering products with the best quality and value in our Company’s history.
* Improving fuel economy to support America’s energy security and environmental sustainability.

The United States is home to 74% of our employees and over 3300 dealers in communities across this country. Of every dollar we spend, 78% is spent here at home. On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America.

Bob Nardelli
Chairman and CEO , Chrysler LLC

This being said, I wonder: while it’s good to feel appreciated, do you really want to see taxpayer money being spent on thanking taxpayers?  After all, I don’t think most taxpayers really wanted the automotive bailout happen, but the carmakers essentially played the fear card and reminded everyone of the multiplier effect and how bad things could get.

I do wonder: if you are an American taxpayer and you see this ad, how do you feel?

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