I am all for product placement, at WatchMojo.com, we’re looking to do more product placement, integration and what not… however, product placement will always get a lot of resistance from content producers, not for the obvious seedy aspects of it, but because of greed:
Everyone wants to be able to seamlessly make advertising changes to videos - all videos - and product placement “hard-coded” the ad message in a way that, while advantageous to advertisers, turns off producers.
It’s just one more manifestation of Google envy: imagine if Ad Words would have hard coded a text ad next to content or organic search ads? What self-respecting ad executive (or investor) would want that? Mind you, uber investor Ron Conway is all for it.
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