Interesting monthly stats:
May 2008
Time watching TV: 127 hours 15 minutes (up 4% from May 2007)
Time On Internet: 26 hours 26 minutes (up 9%)
Watching Online Video: 2 hours 19 minutes (n/a)
This is a bit of a chicken or egg scenario: right now, the best content in on TV, but programming is done in a dictatorial manner, where you have to watch things when TV companies say you have to watch it.
When you consider that the average web video lasts 2 minutes (most tend to be 1 to 3 minutes), then 2 hours and 19 minutes means that each person watches 70 clips per month, or 2.5 per day, which is very much in line with every other stat or report out there. The thing is: online video viewership is rising, not in the sense that those who watch video will watch more of it (though they might, as quality and quantity of content increases) but a large number of people do not watch videos, at all, favoring text or not being set up technically to watch video.
Little secret: despite being a major producer of online video, I am not a video consumer. There, I said it. But that is changing… compared to 2.5 years ago when I launched WatchMojo.com and saw none… I sure do watch more and more video, and a lot of that has to do with being in the business, yes, but a good reason for that increase in simply more accessibility, more quantity and of course, more quality.
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