Hum… thank God the press release sounds grandiose, and groundbreaking, because reading that
In September, Seth MacFarlane, creator of “Family Guy” on television, will unveil a carefully guarded new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy.” Unlike “Family Guy,” which is broadcast on Fox, this animation series will appear exclusively on the Internet.
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
So Seth will be partnering with Google to distribute and monetize videos using AdSense. I could not help but think: hmm… why does this sound familiar.
MONDAY, AUGUST 7, 2006
Google has struck a deal to allow Web site owners to put video clips from Viacom, including “SpongeBob SquarePants” and MTV’s “Laguna Beach: The Real Orange County,” on their pages. The clips will be accompanied by advertising, with Viacom, Google and the site owners dividing the ad revenue.
Viacom, one of the biggest creators of television programming, is giving a significant endorsement to Google’s ambitious plan to become a big player in video advertising.
The deal also may be a sign that Google is getting better at dealing with the producers of news and entertainment, which have sometimes alleged that Google used their content without appropriate consent and cooperation.
After the test with Viacom, to start at the end of this month, Google hopes to allow any video programmer to use its system to distribute programming with advertising. It also plans to add advertising-supported programs to its own video site.
The deal allows Viacom to extend the reach of its video programming to a host of new sites.
You get the idea. There’s nothing new with this deal, announced today, that Viacom and Google did not try to accomplish two years ago.
As a video content provider to Google’s YouTube, I hope this works… but this seems like more of the same, just rehashed, of things that have been tested and not worked.
Am I missing something?
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