Advertisers aim for the 18-24, or 25-34, or 35-49 segment. SAI is right that no one really ever aims for the 50 and over crowd. That can’t be good news to networks.
Average age for live-only viewing:
CBS: 54
ABC: 50
NBC: 49
Fox: 44
The CW: 34
With 7 days of DVR viewing factored in:
CBS: 53
ABC: 49
NBC: 48
Fox: 43
The CW: 34
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