Are the people that Rodale chose for the job bad, or is Rodale facing even deeper issues and challenges than their peer group and this is causing a revolving door at the company?
Via PaidContent:
Bill Ostroff, who was president of Rodale Interactive and CMO, is leaving the company. He was in the interactive position for only a year… previous interactive head Michael Silberman left in May last year to join as GM of New York magazine’s nymag.com. According to Mediaweek, two of Ostroff’s direct reports will now report to Steven Pleshette Murphy, CEO of Rodale. Gregg Michaelson was promoted to EVP, customer marketing and will assume Ostroff’s interactive duties. The other, MaryAnn Bekkedahl, continues as EVP, group publisher, Rodale.
More in the press release.
When I was running AskMen’s sales and partnerships, we tried doing some kind of deal with Rodale (publisher of Men’s Health), but nothing… I’ve also tried doing business development deals between WatchMojo and Rodale (you have to figure magazines would be very open to adding video to their websites etc.) but again, radio silence.
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