CBS buying CNET for $1.8B.
Buyer X kicking Glam Media’s tires for a reported $1.3B.
Is it just me or does the frenetic pace of M&A seems to be accelerating?
Here’s why: for a few years, audiences were telegraphing their changing media consumption patterns to big media; now media buyers are being more vocal and more direct, first Viacom voiced the change, now it’s MSO.
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