It will sure be a sad sight when all of those hundreds of millions invested in social networking sites will have to be written off…

Of course, I doubt that will happen. What will happen is a number of these companies will scrap their ad supported business plans and come up with something else to fleece investors next time around.

Read more: global ad estimates revised downwards for social networking sites.  Here’s the original study on eMarketer.

Translation: crap is actually crap in French, German, Russian, etc., too!

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