In 2005, News Corp. bought MySpace, a social networking site with a music affinity.

Then, it bought IGN Entertainment (where I was employed at the time at one of its many subsidiaries), a gaming-oriented site.

It also bought Scout Inc., a sports community.

What about CBS?

CBS starts off buying MaxPreps - similar to Scout.

Then it buys Last.fm - a music oriented social network.

As we called it in April, CBS just now bought CNET - essentially a bigger, slightly more diversified and older IGN Entertainment.
Is it just me: is that a coincidence of big media’s playbook.

Check out Center Networks’ live coverage here.

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