When I worked at IGN, I recall the hatred and disdain the brass there had for CNET. CNET owned Gamespot.com, IGN owned both GameSpy.com and of course, IGN.com. Not being a gamer, I did not get the rivalry.
That, was child’s play compared to the competition between Rupert Murdoch and Sumner Redstone. The former went on to buy IGN Entertainment for $650M in 2005, the latter’s CBS (where he is Chairman) today acquired CNET for $1.8B.
I think the war of the media moguls just escalated a tad today.