I’m not the type to summarize things in 100 words or simple steps, but reading Valleywag’s take on Fortune’s piece about Larry Page, founder of Google, I would say in this era of business and communications, success is actually a factor of three things:
1- Build/Create
2- Market to Stand out
3- Sell to make money.
If you can do those three things, you’re laughing. It’s quite simple but difficult at the same time.