When I began blogging on HipMojo.com, I really did not know which direction I wanted to go. Over time, somewhat by default, I realized the best angle would be that of an online publishing / advertising / search and mainly video executive’s perspective on the industry. I covered why in Should CEOs Blog?
That’s why I was a bit surprised and I guess impressed to see this blog place relatively high on this list.
A couple of disclaimers:
- TechMeme is not as representative as some would like it to be,
- Anyone can play with data and make it yield some kind of conclusion,
However, that being said, I was a bit surprised to see how many posts I had made since January 1 turn into top headlines on popular tech blog aggregator TechMeme: 16… which means this blog is ranked #89. The ranking by of and itself means little… what immediately stood out for me were actually two things:
#1 - I really should not be blogging as much if my main role is CEO of a company. True, I can pump out [what I believe is] high quality content at a faster clip than many of the journalists and bloggers out there; but hey, just because you can do something does not mean that you should. The truth is blogging here has helped in many tangible and intangible ways (and I guess, in other ways, hurt as well), but net-net I would not stop blogging for anything.
#2 - Fred Wilson has the biggest blog (according to this admittedly skewed list) for any non-journalist / reporter. He would have the top blog by a VC.
# 3 - But guess who has the biggest (based on this list) blog for an entrepreneur / executive / insider? Yep, that’s right, yours truly. I place one position ahead of whom I expected to have that honor, Jason Calacanis who made this art into a science and business with Weblogs Inc. Of course, Calacanis is now building Mahalo… he sits one position behind me.
Mind you, everyone on that list is entrepreneurial to a large extent, so we’re not talking about that.
I am talking about business insight and analysis spoken from someone in the industry. That’s why I am not referring to tech-oriented Scripting.com (by Dave Winer) and Scobleizer (Robert Scoble) as executive blogs, in fact, Scoble now works for Fast Company.
Related to all of this is why I think Henry Blodget’s SAI has done so well, there was a need for some business analysis in blogging. He certainly brings that. However, while his blog’s name is Alley Insider, he remains an outsider who is peering into the industry, especially when it comes to his analysis on companies like YouTube or Google where he guesstimates metrics when true insiders can pontificate with certainty. This is not a knock… however, it’s worth noting that the name of his initial blog was in fact InternetOutsider. Obviously, insiders need to be more careful what with NDAs and privileged information courtesy matters… you also can’t bash someone then next day hop on a call and try to strike a business deal. It’s just a whole other ballgame.
As they say you don’t believe your own PR, but it’s kind of rewarding that I set out to have the best (though not necessarily biggest) blog by an insider / executive and maybe we’re well on our way to have that.
When I launched, I sometimes would joke to people and tell them “this is the best blog no one reads” but over time I check the stats and read enough email/comments to realize a lot of people indeed read it… and seeing the TechMeme leaderboard results was somewhat rewarding…
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