For the past 2 years, the WatchMojo.com family has tried hard to get leading thinkers, technorati and pillars of the financial community to respect content creators.

But now, after a lot of effort, time and money, I realize that this isn’t simply trying to change an engine at 30,000 feet, in fact, it’s more like trying to make the world stop and spin in the opposite direction.

It’s just not worth it, nor is it possible. Why continue to go against the grain? “We should not be in the content creation business, we should be in the platform business,” voices echo in my head.

This past weekend I spent a lot of time finalizing terms of a soon-to-be-announced financing round, and as part of the deal, we have to purge the site of all of the original content we’ve produced.

This, I’m told, is the path to riches, the road to attain the brass ring.

That amounts to:

- 3,500 videos published (4,000 in all including pipeline, which also has to go, sadly)

- With each clip being an average length: 1 to 3 minutes.

- 99% of which is in English, with 1% being in French and Spanish, with plans for content in German, Mandarin, etc.

- Across 12 categories: Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space & Science, Sports, Technology, Travel, Video Games

- Over 30 or so subcategories: Cooking, Instruments, How To, Workouts, Languages, Tips, etc..

- 100 to 200 hours of programming

- 500 hours of filmed material (I failed to read the fine print of the Term Sheet, I must burn those tapes, too… nothing to prove that once-upon-a-time a content empire stood here)

I’d be lying if I said I agreed with this 100% initially, but after endless hours of discussions, prolonged negotiations and considerable regression analysis in a Google Spreadsheet, I was effectively check mated and came to the conclusion that we should Control + All + Delete everything we’ve done and everything I’ve invested in the company and become a hybrid of:

- a next generation YouTube

- a Digg for non-clickable media files

- a MySpace for broadband files

- a Google of motion picture

- a Facebook of related moving slides

and get the most passionate and volunteer-minded 6 billion people of the world find out about our tools and platform and empower them to use our platform so that we can take on Digg, YouTube, MySpace and Facebook head on. Oh, also Google. Yeah, let’s add Google, they’re rich!

Initially I had my doubts about yet one more platform… but with Bebo being a part of AOL, my newfound backers smelled an opening…

You know what, they’re right: I don’t think it’s too late to create a profile on a 14th website, I really don’t… at least that’s what the investors convinced me of… why own content when you can own an email address? Content is so easy to get your hands on, but an email address? That’s scarce!

Hmm… Obviously if you’ve been reading me for the past two years and wonder why I have made a total 180-degree and capitulating on my content is king mantra… it’s not become I’ve lost my marbles, it’s because it’s April Fool’s Day folks.

More so with every passing day of the calendar… Content is King!

For more April Fool’s Day fun, check out our friends at RWW.

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