BUSINESS BLOGS
BUSINESS BLOGS
category: business
23 Nov 2007

Just this morning, I argued that video content would be the most valuable application on social networks despite the euphoria surrounding Facebook Apps.

This afternoon, GigaOm listed this sale of a Facebook App for a whopping $21,500.  I actually give props to the creator of the App for a) creating something of value and b) selling it.  So by no means is this a knock or critique of the person, people or organization that built that… but I would like to highlight some of the multiples or metrics of the “deal”:

Companies get anywhere from 3 to 10 times revenue.  The FB App (or is the spelling of it the cooler fB app?) got less than 1x revenue… more importanly, it got $0.09 per user.

Lesson of the Day: don’t quit your day job…

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