I’ll be honest and say that I don’t fully agree with Michael Eisner’s online video strategy at Tournante. In fact, I don’t get it. I’d say he’s throwing a bunch of things against the wall hoping that some of it sticks. More power to him for that.

In the spirit of candor: I emailed him last year to inquire about what he was looking to invest in, shockingly I got no response. That’s fine.  I was told by his peeps it had something to do with not having agent representation.  How old media!

He went on to make more investments that dumbfounded me some more… but that might have more to do with my ignorance than anything else. Bottom line is web video is very nascent and experimentation is the way to go. In fact, last year people thought we were crazy at WatchMojo.com and yet this year everyone thinks what we’re doing is “obvious and smart”.

Anyway, I’m not sure if I agree with it or not: like most media moguls, I think Michael Eisner says some pretty smart things in between some pretty not-so-smart things. But, I’m linking to this Valleywag post because the last line is pretty darn funny:

Indeed, failure seems to follow him. It did when interviewer Deborah Soloman asked him to explain the name of his production company Vuguru. She said:

“To me it sounds like a drug, like Vioxx or Viagra.

Eisner responded:

If it reminds you of something that creates new strength, I guess that’s O.K. In French, vous is second-person plural. Vuguru — you are the guru of viewing. It was just a made-up word.

As made-up as his observations about the business of online video.

Ouch.

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