This is somewhat meaningless or very meaningful, but MSFT finished up 1.13% for the day, after taking a sharp turn upwards late in the trading day… at which point the Street knew that Facebook had gone with MSFT and not Google.
Then, after the market close, MSFT is up 0.93%… meaning that it could be argued that by getting Facebook’s business, MSFT’s stock went up 2%, or given its $290B market cap, over $5 Billion.
What did that cost them? $240 Million.
Say what you want but in the school of financial engineering, this deal might look like a winner even if the $240M commitment and the $15B valuation seem awfully steep.