WPP joined a growing rank of players opposed to DCLK/GOOG’s merger plans. Maybe what they have to say makes sense, but it should be noted, WPP invested in Video Egg. Video Egg claims to have invented - by way of a patent - the video ad overlay Google’s YouTube unit will now be launching with content producers (like WatchMojo.com).
Is that a coincidence. Actually… probably, but one worth noting nonetheless.
Update: Forgot to add, I think Video Egg is jockeying to be bought out by Google. More on this here.
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WatchMojo NewsletterYes, this is a stretch, but you have to wonder:
By launching a tracking index of media companies, called the ContentNext Media Index, is Paid Content getting one step closer to becoming the Dow Jones of the 21st century?
After all, the Dow Jones & Company, initially a newsletter publisher (like PaidContent) expanded, launched a tracking index:
The Dow Jones Industrial Average (NYSE: DJI, also called the DJIA, Dow 30, or informally the Dow Jones or The Dow) is one of several stock market indices created by nineteenth century Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow. Dow compiled the index as a way to gauge the performance of the industrial component of America’s stock markets. It is the oldest continuing U.S. market index, aside from the Dow Jones Transportation Average, which Dow also created.
Who knows, maybe ’tis not CBS, but News Corp. that will be buying Paid Content after all… after all, if the Web is not the biggest accelerator of content, commerce and communications, I don’t know what is.
Related:
You have to wonder, if today’s news on WSJ re: MSFT investing $300-500M for a 5% stake in Facebook, valuing the company at $10-15B is a legitimate new rumor, or just an offshoot of AllThingsD.com’s post by Kara Swisher?
This is awfully akin to when a new story on MSFT/YHOO merger shot YHOO’s stock up 18% in one day, even though the story was simply a rehash of an old story… we saw the same thing last year when an AOL/MSFT rumor was rehashed by Marketwatch based on old news.
I don’t know, but this could be Google vs. MSFT fighting over Facebook and shooting up its paper value, a la DCLK. You have to wonder, will these movies really help or hurt Facebook shareholders long term.
Ask yourself: did Google’s $1B investment for 5% of AOL really help or hurt AOL? Today, I’d say AOL is caught between a rock and a hard place because of that deal. But, who listens to me?
