CBS has adopted a very open, take your content where users are mantra, while Viacom seems to be going the other way around.

First the YouTube lawsuit, then the plan to launch 300 or so sites around their shows.

Bandwagon jumpers notwithstanding, both strategies make sense.

For Viacom, who owns a fantastic stable of shows, it’s not crazy to assume that users will come to your site and watch the shows.  Naturally Viacom would reach a lot more people by adopting an open stance, but they’d give up a lot of control, and revenue… clearly the folks there don’t want to do that.

Fitting, since CBS and Viacom have had a very interesting history since the 2005 split.

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