Yesterday morning I had a call with a company that wanted to acquire our company (how’s that for transparency?).

Right now, they’re slightly larger than we are.  When I say slightly, I mean enormously.

As such, I extended a considerable amount of respect, props and shout-out’s to them.  Throughout our call, they asked a series of questions surrounding our cost of production per minute of footage.  In other words, how much it cost to produce one minute of video footage.

- Hollywood’s cost per minute is in the greater than $1,000 (forget movies, we’re talking low-end Hollywood folks).

- Many Web companies producing video today weigh in below $1,000 but come in somewhere in the $500/minute range.

- What’s ours?

Well, I haven’t tabulated yet… but here’s a table for you to guess if you wish:

To read the table: say I’ve invested $2.5M in WatchMojo.com and we have 125 hours of footage, then the cost per minute is $133… what have I invested and how many hours of footage do we have?

Well… it’s getting late… so maybe we can get to that at a later date.

All I can say, my friends, is good night, and good luck.

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