Wireless entertainment is slated to grow substantially, but to believe the reports, you can imagine video content will be required, indeed, according to iSupply: 

Driven by rising demand for video, the market for premium mobile content is expected to exceed $44 billion in 2011, more than double the nearly $20 billion in 2007, iSuppli Corp. predicts.

Premium mobile content consists of mobile music, games, graphics, video and adult content for mobile platforms, mainly wireless handsets.

The mobile video market continues to develop, but remains highly fragmented with uncertain business models, technology standards, and consumer usage models. Content rights need to be resolved. Geographic differences are significant both in terms of content consumption and the regulatory environment.

The mobile video market will develop incrementally, but offers the biggest potential upside. iSuppli projects the combined streaming and broadcast mobile video markets will exceed $6 billion in 2008, up from $1 billion this year.

Related:

- WatchMojo.com signs on with MyWaves.
- Lifestyle Video Content Provider WatchMojo.com Celebrates One-Year Anniversary with Wireless Partnership with Versaly Entertainment and Sprint

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