As readers of this blog know, from 2000-05 I worked in the men’s space…

Anyway, today I came across a couple of interesting, albeit ironic stories:

- Rodale - publisher of men’s health - might raise $100M to roll out its online properties.
- Emap - publisher of FHM - looking at breaking up its assets.

To think that these companies could have bought my old employer for $13.51M and been relevant online… for months and years we tried to strike a deal with these firms, and they were still in their shell.  Oddly, an online media company, IGN Entertainment, bought us, and they strenghtened their hand online, ultimately selling for $650M to News Corp.

I wish execs at these firms were on hand tonight, my father in law, my wife and I were in a room.  She was reading a magazine, he was watching TV, I was online.  I’m 29.  He’s not.  Follow the audience, don’t wait too long. 

Sounds simple enough, no?

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