MSFT just added a lot more unsellable, low qualilty inventory by signing up to sell some of the ads on Digg.  Digg’s a neat site, but as an advertising platform it’s just not optimal.  Digg, who is larger than Facebook when measured by uniques according to this post by Compete.com, offers MSFT more of the same: bad inventory.

Bear in mind that YHOO got nailed by GOOG because GOOG’s monetization rate on clicks was superior, by securing all of this low quality ad inventory, I’m just not sure if MSFT is going about tackling the online advertising juggernaut the right way.

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