Facebook was launched as a tool to allow students to connect, today it’s becoming increasingly a social networking tool for all, with people swearing off LinkedIn and MySpace in favor of Mark Zuckerberg’s creation.  And then, of course, there’s still the cloud overhanging that matter: a lawsuit that questions how much of it was inspired and allegedly stolen from ConnectU.com.

With increasing talk about Facebook’s exit strategy, one needs to ask: besides the challenge to monetize social networking sites, perhaps the greater questions are:

- what is the shelf life of a social network? 

- what happens to secondary social networks if one does amalgamate the market for online profiles?

We’re seeing sites in the video file sharing space branch off to remain relevant in a world where YouTube is becoming the de facto monopoly… will the same thing happen in social networking?

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