Yesterday I asked who will ultimately win the TV vs. Web video tug of war. The winner won’t boil down to resources naturally, since old media trumps new media on any given day. The outcome will boil down to speed, agility and who will be more aggressive. My argument has long been that TV folks won’t jump nearly as fast into the Web because the economics won’t justify once the hype wears off: yes, YouTube envy is omnipresent, but that doesn’t mean a TV network will cannibalize the $75B TV ad market for a $500M one. And that’s just ads, tack on syndication and filmed entertainment and TV is actually a $250B market in the US. The Web? Not quite.
But as TV executives see the writing on the wall, many have began to jump ship (right before being pushed out, would argue Valleywag).
Revision3 which raised $8M in funding just lured PC Magazine editor in chief Jim Louderback.
Of course, while the growth and excitement is clearly online, Web video is not a given yet, otherwise CNET would not have allegedly lumped off its video team (disclosure: I have, in the past, approached CNET about working on video initiatives with them and our web video unit WatchMojo.com).
Anyway, time will tell what pans out, but let’s hope that both TV and web video players keep a cool head, because as sexy as video is these days on the Net, it’s no slam dunk.
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