This past Saturday I asked if MSN would leverage Live Earth like AOL did a couple of years ago with Live 8.  I guess the answer is: YES.

MSN said it had set a new record for the “most simultaneous viewers of any online concert ever,” with 10 million streams.

The event represents a “milestone in live Internet broadcasting,” said Joanne Bradford, MSN chief media officer. She predicted “an even greater number of streams” as viewers return to watch on-demand footage of the performances of about 100 artists, which will be available at LiveEarth.MSN.com for the next several weeks.

This landmark in streaming volume was driven not by technology but by people’s interests, noted Brad Shimmin, an analyst with industry research firm Current Analysis. “What interests me more than these sheer numbers,” Shimmin said, “is the global participatory nature of the Internet,” and the impact that is possible from the “dissemination of music.” He said the record would probably tumble “in the near future” in events hosted by Yahoo, Google, or directly by MSN itself.

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