Apparently, neither Yahoo! nor AOL managed to make a dent in siphoning off any of TV’s upfront ad windfall, Mediaweek reports, and Paid Content comments.
Not surprisingly, when you realize that broadband really just isn’t there yet, this is to be expected:
US Ranked 16th in Broadband Speeds:
The report, based on aggregated data from nearly 80,000 broadband users, found that the median real-time download speed in the U.S. is 1.9Mbit/sec., compared with 61Mbit/sec. in Japan, 45Mbit/sec. in South Korea, 17Mbit/sec. in France and 7Mbit/sec. in Canada.
16th around the world, but in the only list that matters, that puts the Web a big number 2 behind TV. Maybe online ads won’t surpass TV ads by 2021 after all.