Yes, I know, everything has a price.  But, exactly: everything has a price.

Apparently, or should I say allegedly, GE thinks it’s worth it to pay Paris Hilton $1M for her first interview when she gets out of hail after 45 days.

Yet, it does not think it’s appropriate to spend $2B or so buying 40% of Dow Jones, publisher of Wall Street Journal and Barron’s.  Mind you, Rupert Murdoch is trying to buy DJ to position these brands against GE’s CNBC.

That’s hot.

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