Last night the word leaked that Yahoo! was paying $100M for Rivals.com.

Darren Rovell - the sports business guy - does a great job of breaking down the reasons why this deal makes sense.

Today a lot of people add their two cents, and Tony Hung has a few good points to make.

But the real lesson for any would-be acquirer is nugget from Rosell’s piece:

“In the back of your head, you have to wonder if this was a pay whatever you have to deal for Yahoo. Fox bought Scout, CBS bought Maxpreps. Yahoo might have paid a premium here by being the last one to the party.”

Translation: when the consolidation starts, don’t waste too much time, cause the last one at the party does have to pay a [steeper] price cover. 

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